Website Design, Marketing and Usability

Every business needs a website these days, but a well thought through website can be the difference between sales and people leaving your site no sooner than they land on it.

I have found that for many small businesses getting their website right is a little ‘chicken and egg’.  To create a strong engaging website takes budget, lots of planning and time.  But marketing your website and ultimately getting people to visit your amazing website creation also take budget, planning and time.

So when clients come to me and ask me to help them with their website or marketing their website I tend to look at both elements through the eyes of your customers and see where improvements can be made.

For a website to succeed there are a few fundamentals that need to be taken into consideration.  As always eye catching design is important, but that is only the beginning.   To get your marketing right, you need to design it with your customer in mind.

Fundamentals of a good website:

  • Easy to use
  • Important information needs to be easy to find
  • Content is engaging
  • Optimised for search engines
  • Eye catching design
  • Displays in all browser types

To have a successful website, whether you are selling a simple service or a full blown e-commerce site, it takes foresight and planning.

At this point I will fess up and tell you, I don’t personally build websites (that’s one techy too far for me), but I can work with you and your website designer (or recommend a designer) to make sure that what you get isn’t just technically beautiful but both easy to use and appealing to your customers.

So whether you are planning to have a new website built, or updating an existing site I will help you create a site that talks to your customers and doesn’t just look pretty.

For a no obligation chat or free website review call on 07919893344 or email Nicola@marketing-business-consultant.co.uk

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