Search Engine Optimisation
We all know SEO (Search Engine Optimisation) is important, but optimising your website to appear at the top of search engine listings, is one of the simplest and most cost effective ways of getting your small business noticed.
There are a huge number of factors that affect where your website ranks on search engines such as Google and Bing. Ultimately the more relevant a webpage is to the search term entered, the higher it will rank in the search engines. Being relevant to your customers, equals being relevant to the search engines.
Optimising your website for Search Engines:
- Increase traffic to your website – increase visibility in the market place
- Increase conversions – people who searched for your search terms are specifically looking for the products you sell
- Increase your user experience
- Cost effective
My approach to SEO is to optimise with customers and the search engines in mind. Technically a website needs to be correct, but usability and content are hugely important. Relevant, engaging content on an easy to use website will always appeal to visitors and search engines alike.
Whether you’re an ecommerce business or service industry, search engine optimisation really can make a huge impact for all businesses with an online presence.
If you need help optimising your website, get in touch or send me a link to your website for a free website Review. Call me on 01424 777111 or email Nicola@marketing-business-consultant.co.uk
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